Austin Pets Alive! (APA!) is a pet rescue organization run almost exclusively by dedicated volunteers. Theye are implementing innovative and progresive programs in Austin after studying the best practices of other cities who are no-kill or are in the process of becoming no-kill.

The main reason for the redesign was to integrate the blog into the site, and it also keeps the homepage full of new content, showcasing pictures of animals saved from the local shelter. The site features several custom scripts and three robust Theme Options pages to allow multiple users keep content fresh. The top goals were to create an environment where users want to spend more time on the site and to improve Google Rank (the page rank immediately shot up to a 5 after launch).